See For Yourself
In late 2023, the Lamar University Marketing and Communications department began the brand campaign development process by conducting research, developing brand messaging and visuals, and collecting feedback from campus partners. All leading to a brand campaign kickoff for Fall 2024.
The resources below are a guide to creating campaign-related materials to engage your audience to achieve the shared goal of increased enrollment and ensuring student success. Continue to leverage the University-wide brand guidelines while customizing communications for your college or unit with these supplemental resources.
Campaign Name and Tagline
The See For Yourself campaign identity builds on Lamar University’s mission to educate leaders, demonstrate excellence in student learning and career readiness, and pursue research with relevance. The strategic plan pillars of Excellence, Success, Engagement, and Effectiveness are carried throughout.
CAMPAIGN FOCUS
See Excellence.
See Opportunity.
See Community.
See Value.
STUDENT RECRUITMENT
See your Experience.
See your Future.
See your Potential.
See the Impact.
Campaign Priorities
The University has identified guiding principles that serve as campaign priorities.
- Who are we?
- We are a university that connects its brand to its purpose by offering programs that prepare graduates to be job and career-ready.
- Who do we serve?
- We are a university that places students at the center of our focus, ensuring that their needs guide our work at every level and decision.
- How do we work together?
- We are a university that values effective teamwork as a force multiplier, where diverse ideas intersect to achieve exceptional results.
- Where do we choose to invest our resources?
- We are a university that strategically manages our resources to support talent development in Texas.
Campaign Language & Messaging
How We Say It.
Our message isn't just what we say—it's also how we say it, which gives our brand a personality and sets the tone for all our communications. This approach makes our materials more engaging and emotionally powerful. In our brand strategy, we've identified specific traits to help guide how the Lamar University voice should sound.
Excellence
See Excellence.
We are a university committed to excellence by providing top-notch teaching and learning experiences that help students grow and succeed.
Success
See Opportunity.
We are a university that has unimaginable opportunities for growth so that students reach their fullest potential.
Engagement
See Community.
We are a university that promotes involvement that extends beyond campus boundaries, connecting students with the local community, fostering meaningful connections while providing a vibrant campus life that puts students first.
Effectiveness
See Value.
We are a university committed to offering an affordable education that will in turn provide profound impact in long-term success for our graduates.
Student Recruitment
See your Experience.
We are a university committed to effective recruiting attracting diverse and talented students, which enriches the academic community and enhances institutional reputation.
Campaign Logo
The visual identity of the See for Yourself campaign works in partnership with the university brand and uses its approved fonts, colors, textures and shapes.
- A university logo must also appear on any items using the See for Yourself mark.
- The See for Yourself tagline should not appear without an accompanying Lamar University logo on print and digital items.
- The See for Yourself tagline should only appear on red, white, or black backgrounds unless a photo with enough contrast is used.
- The See for Yourself tagline combined with the Lamar University signature star logo should only appear on red, white, or black backgrounds.
Campaign Design Resources
The following campaign resources are available through our Campaign Brand Book & Toolkit:
- Logos
- Logos with Tagline
- PPT Template
- Letterhead, signature, etc.
See For Yourself Employee Pride
Be a part of the See For Yourself campaign at Lamar University.
Communicate your pride for LU to the campus and community by showing attributes of Excellence, Opportunity, Community, Value, Experience, Future, Potential and Impact in our effort to increase enrollment and ensure success for all of our students.
FAQ
- Do we need to stop using all PRINT pieces that include Your Moment Is Here or Centennial marks now?
Yes. However, campus partners may continue to use their current collateral. The new brand campaign will replace those physical pieces once they’ve run out. - Do we need to stop using all DIGITAL pieces that include Your Moment Is Here or Centennial marks now?
Yes. Campus partners should discontinue use of any digital assets that include Your Moment Is Here or Centennial marks. - How do I get new print and digital assets created?
Submit a Request for Services - Where can I find the marks to use?
Get Marks
Contact
For questions regarding campaign resources, please contact the Office of Marketing Communications at marketing@xinxingjx.net.